In the age we live in, technology is becoming more and more important to promote messages and available products for countless industries. The real estate market is no exception. Using new technology to market home listings will make a home stand out from the crowded market and impress potential buyers by increasing their interest in a property. Digital media marketing is the new way of promoting a home for sale, and here are some of the 21st century trends for real estate marketing:
As the Millennial generation grows older and begins wanting to settle down, more and more potential buyers can be found on social media sites like Facebook and Twitter. 1 in every 2 American adults are on Facebook, and over 400 million people have accounts on Twitter. This is why, now more than ever, social media is essential for listing a home for sale and connecting with potential buyers. Using pictures and videos and taking advantage of Facebook Ads and boosted posts on the platform will catapult your listing to garner more attention for your home.
No longer do sellers have to worry about constantly staging and cleaning their home for every open house. With 3-D virtual tours, sellers only have to worry about preparing their home once to be able to show it off to every client. Clients will be immersed in a panoramic, HD video showing off the best aspects of your home, and you no longer have to worry about strangers snooping through your house for hours on end. Once they have been shown the video, only the most interested prospective buyers will be provided an in-house tour of the home. 3-D virtual tours will save you time and energy, and expedite the selling process at a fraction of the effort.
Facebook and Twitter both provide live video streaming capabilities, and these services catch the attention of followers* and potential home buyers who have connected with the brand or are searching for listings in the home’s area. Promoting video content increases product awareness and improves online engagement. More and more, real estate agents are utilizing* video to advertise new listings and garner interest in their client’s homes.By including a video into a listing, a home is 57% more likely to appear on the first page of a google search for that area’s real estate. A potential buyer will also spend 5X the amount of time on a listing if it includes a video tour of the property.
Along with regular video content, implementing drone video into the marketing strategy of a home can impress potential homebuyers and add interest to a home’s listing. Drone video is an effective way for a potential buyer to get a feel for the area surrounding a home and the property’s general landscaping, through beautiful, sweeping shots of the property. Listings marketed with a high-quality drone video create compelling images that generate more interest than traditional ground photography. Drone video will provide a competitive edge to a home’s listing and make your property stand out from the competition.
By implementing these digital media marketing trends, interest in a home will skyrocket and make a listing more visible to potential buyers. The Reed Team (link to About page) is committed to discovering new technological advances that will help promote a home and appeal to more potential buyers. Contact the Reed Team (link to Contact page) today to find out more about our marketing strategies!
“Jimmy & his team were excellent!! I couldn’t have asked for a better agent. He is very punctual, intelligent, proactive and always has your best interest in mind. We used the Zillow recommendations for the reason on why we went with him and it exceeded our expectations”
“Finding a knowledgeable Realtor is hard enough. Finding one that has integrity… that’s even harder. Jimmy is both. Moreover, Jimmy’s team is modeled in the same way. Jimmy and his team answered all of our questions in a timely manner and showed us a genuine care for our family. We were not just another sale to make their commission. Selling your home is stressful and difficult. Having Jimmy and his team, make it so much easier.”
“The Reed team knows their business. If you are looking for an agent that is aggressive and demanding in getting your home sold quickly this is the team for you. The Reed team does an up front cursory inspection of the property. They make recommendations based on the inspection results so their are no questions or concerns from a potential buyer when the home hits the market. After 8 relocations this team is by far the most efficient and effective. You will NOT be disappointed.”
“Jimmy and his team listed our house quickly and the way they market resulted in a huge turnout at our open house. As a result we didn’t have to bother with multiple showings, as we had multiple offers! We received a great offer and closed pretty seamlessly!”
“Jimmy had told us that he had a strategy that would ensure a quick sale of the house at a good price. We followed his suggestions, and frankly I was surprised at the success of the process! We had multiple offers after only one Open House! Jimmy was able to help us to select the most qualified buyer and negotiate a very good price for us. He and his team were very responsive to every question and/or problem that came up. We trusted their judgement and followed their suggestions. Jimmy used his past experience, which was significant. He used technology, for example, drone video, which was impressive! The process was very successful and we were very pleased with the outcome!”
“You absolutely cannot go wrong hiring the Jimmy Reed Team. We needed to sell my Uncle’s house in a hurry and Jimmy was recommended to us. That was a lucky day. From start to finish the Reed Team worked to generate so much interest in his property that they held one open house and at the end of the day had 8 very legitimate offers. Jimmy knows just how to market your property using every tool in his arsenal. He is an expert at driving all interested buyers to your property and his formula works. Everything that he told us at our first meeting happened just as he said. You will be working with a person and a team that you can trust. I never once worried that he was not doing his best for us. Hire him and use his knowledge and experience to have the easiest, most profitable Real Estate transaction knowing that all is being taking care of by the Jimmy Reed Team.”